Marketing Manager - Biosimilars

About the role

Celltrion Romania, established in 2022 and located in the Floreasca Business Park in northern Bucharest, is looking for a strategic, commercially minded and results-driven Marketing Manager. You will lead the marketing strategy for a growing portfolio of biosimilar products, working with cross-functional teams and external stakeholders to strengthen market presence and expand patient access.

Key responsibilities

• Develop annual brand strategies and tactical plans, analyse market trends, customer needs and competition, and define positioning and key messaging
• Lead new product launch planning and execution, build readiness plans with Sales, Medical, Market Access, Supply Chain and Regulatory teams, create promotional materials and track KPIs
• Analyse sales data, market research and industry trends, evaluate competitor risks and opportunities, deliver insights to management and prepare forecasts for annual business planning
• Execute KOL engagement strategies, organise scientific meetings, advisory boards and congress events, and turn customer insights into action
• Collaborate with Sales, Medical, Market Access, Regulatory and Supply Chain, support demand forecasting and inventory planning, and align local activities with regional and global strategies
• Develop and manage the annual marketing budget, monitor expenditures, evaluate marketing ROI and manage external agency and vendor relationships

Required profile

• Minimum 3 years of pharmaceutical marketing experience with a proven track record in brand management
• Proven experience leading or supporting product launches in a multinational pharmaceutical company
• Experience in Rheumatology, Gastroenterology and/or Dermatology is highly preferred
• Previous experience in an international pharmaceutical company in a similar role
• University degree in Marketing, Business Administration or a related field
• Excellent communication, presentation and stakeholder management skills in Romanian and English
• Ability to manage multiple projects and priorities in a fast-paced environment, with strong collaboration and project management skills

Required skills

• Proficiency in Microsoft Office
• Product manager or marketing manager experience in the pharmaceutical industry

What we offer

• Competitive fixed salary and bonus incentive based on individual performance
• Health insurance and meal vouchers
• Work equipment (laptop, company phone)
• Professional development and corporate training
• Home office opportunity