Director, Specialist Sales – SME Lead for South & Eastern Europe

About the role

Mastercard is seeking a Director to lead its Specialist Sales for the SME segment across South & Eastern Europe. The role focuses on driving commercial execution with financial institutions, fintechs and ecosystem partners to expand B2B payment flows and revenue.

Key responsibilities

• Localise Mastercard’s SME vision for the SEE region and collaborate with banks, fintechs, acquirers and ISVs to evolve SME product offerings.
• Develop and implement go‑to‑market strategies with Customer Solutions Center, account management and business development teams, aligning with the broader European plan.
• Own market performance metrics, maintain KPI dashboards, and provide clear value narratives for field teams.
• Prioritise and launch new or enhanced SME services, refining positioning based on regulatory and competitive landscapes.
• Accelerate time‑to‑market through partnerships, certifications, co‑marketing and implementation readiness.
• Maintain a robust Salesforce pipeline for direct and partner‑sourced opportunities and lead executive engagement with issuers, acquirers and platform partners.

Required profile

• Proven senior sales leadership experience within financial services or fintech ecosystems.
• Strong track record of driving market performance and managing cross‑functional teams.
• Ability to translate strategic vision into measurable outcomes across multiple countries.
• Excellent stakeholder management and partnership development skills.

Required skills

• Salesforce