Campaign Manager – Digital Acquisition

About the role

ING Bank Romania is looking for a data-driven Campaign Manager to drive digital acquisition of new customers. The role turns business goals into high-performing campaigns, from strategy and business case to end-to-end execution, and plays a key part in delivering acquisition volumes while improving funnel efficiency and customer experience. It sits in the Acquisition & Growth ecosystem, working with digital marketing, product owners, analytics, finance, UX/UI and external agencies.

Key responsibilities

• Translate annual KPIs into campaign plans and build business cases covering volumes, conversion rate, cost and ROI payback
• Build a yearly roadmap from KPIs down to quarterly and monthly initiatives, planning always-on, burst and launch campaigns
• Own campaign budget planning and allocation, define pricing logic and offers, and monitor spend versus performance
• Lead end-to-end campaign execution across Meta, Google, display affiliates and other channels, coordinating media, creative, product, analytics and compliance, and managing external agencies
• Track full-funnel performance (impressions, clicks, CVR, acquisition), identify drop-offs with Product and UX teams, and optimise targeting, creatives, offers and landing pages
• Use analytics tools (Adobe Analytics, Firebase, MMPs) to monitor acquisition volume, CVR, CPA and ROI, and communicate results to stakeholders

Required profile

• Strong experience in campaign management, digital marketing or acquisition roles, with a proven track record of acquisition growth at scale
• Commercial mindset with ownership of results, budgets and ROI
• Experience building and managing business cases and owning large budgets
• Ability to turn KPIs into structured annual roadmaps and balance short-term performance with long-term growth
• Strong stakeholder management and cross-functional collaboration skills

Required skills

• Deep knowledge of digital channels such as Meta, Google and display advertising
• Understanding of funnel dynamics and CVR drivers
• Ability to calculate CPA, ROI and payback periods
• Experience with performance tracking tools such as Adobe Analytics and Firebase

What we offer

• Impactful work in a fun, inclusive and collaborative environment
• Modern open office spaces and a hybrid working model
• Monthly benefit budget and extra paid vacation days based on experience
• Learning through ING Learning Centre, Udemy, Bookster and certifications
• Internal mobility across ING worldwide, including international assignments