ABM Program Manager

About the role

Emerging Travel Group, a global travel-tech company with brands active in over 220 source markets since 2010, develops online booking platforms for tourists, travel agents and corporate clients. As an ABM Program Manager you will drive account-based marketing strategies, orchestrate target account campaigns and align sales and marketing to accelerate growth. This is a fully remote position.

Key responsibilities

• Build and maintain target account and contact lists from the internal CRM (HubSpot) and external sources (Apollo.io and similar), ensuring data quality, deduplication and GDPR-compliant handling.
• Define tasks and requirements for automating AI-based ICP checks and data enrichment.
• Run account scoring and split accounts into two tracks: high potential to Sales (calls, emails, LinkedIn automation) and low potential to marketing automation (email sequences, external call centres, LinkedIn outreach).
• Manage the workflow with regional sales teams: hand-offs, follow-up SLAs, lead quality feedback and regular syncs.
• Monitor ABM funnel metrics from sourced account to partner activation, brief the Analytics team and verify delivery.
• Produce progress reports for C-level executives: slide decks, Gantt charts, status versus plan, risks and decisions needed.

Required profile

• 3+ years in B2B marketing operations, demand generation, ABM, RevOps or sales operations.
• At least one outbound or ABM programme run end to end, from list building to sales hand-off.
• Proven project management across several teams, with timelines, dependencies and reporting to senior management.
• Fluent English; other languages are a plus.

Required skills

• Hands-on HubSpot (or comparable CRM) and prospecting/enrichment tools such as Apollo, Clay, GetSales or ZoomInfo.
• Practical use of AI/LLM tools for enrichment, qualification or workflow automation, and ability to write precise tasks for technical teams.
• Understanding of account/lead scoring and the B2B sales funnel.
• Data literacy: reading funnel reports and spotting inconsistencies.
• Presentation skills: executive decks and Gantt charts.
• Basic knowledge of GDPR rules for outreach.

What we offer

• Flexible schedules and the opportunity to work remotely.
• Internal programmes for adaptation and training, soft skills and leadership development.
• Partial compensation for external training and conferences.
• Corporate English school and corporate prices on hotels and travel services.
• An extra non-working day (MyTime Day Off) without loss of pay.