Trade Marketing Lead - Central East Europe (18 months)

About the role

Mars is hiring a Trade Marketing Lead for its Pet Specialty Retailing (PSR) Customer Activation department in Bucharest, Romania. The role leads and develops PSR trade marketing across in-store, online and event channels in the Central East Europe cluster, working closely with Sales teams and acting as the main contact for large-scale market activations. It is an 18-month fixed-term contract with hybrid working.

Key responsibilities

• Define and implement PSR trade marketing activities across in-store, online and event channels to improve health outcomes and increase sales.
• Measure and analyse the results of trade marketing plans and activities, identifying ways to improve efficiency and effectiveness.
• Drive category recommendation and growth through Joint Business Planning with customers and partners.
• Ensure the team provides distinctive trade marketing assets and solutions to Sales representatives based on competitor analysis, market trends and portfolio priorities.
• Lead and coordinate agencies, suppliers and cross-functional teams, and build strong relationships with the global content factory.
• Manage trade marketing budgets and planning processes.
• Be accountable for Royal Canin's participation and brand image at major activations and events.
• Lead, develop and engage the Cluster Trade Marketing team.

Required profile

• Strong people management and leadership skills.
• Excellent communication and presentation skills, written and verbal, able to adapt to different audiences.
• Strong analytical skills and prioritisation skills, able to manage multiple tasks in a dynamic environment.
• Fluency in English, written and spoken; additional languages are an asset.

Required skills

• Proficiency in Microsoft Excel, Word, PowerPoint and Adobe Acrobat.
• Ability to engage customers, collaborate as a team player and lead projects.

What we offer

• A strong focus on learning and development from day one, including access to the in-house Mars University.
• An industry-competitive salary and benefits package, including a company bonus.