Head of Conversion Rate Optimisation

About the role

Lead the conversion rate optimisation (CRO) function for both in‑house e‑commerce brands and agency client accounts, driving measurable revenue and profit growth.

Key responsibilities

• Own end‑to‑end CRO strategy across three in‑house brands and selected agency clients.
• Audit websites, funnels and analytics to uncover high‑value growth opportunities.
• Build, prioritise and manage structured experimentation roadmaps.
• Develop data‑backed hypotheses and decide between A/B testing or direct implementation.
• Brief designers and developers, review experiment results and ensure statistical validity.
• Present findings and recommendations to clients and internal stakeholders.
• Maintain a high standard of CRO strategy and continuously improve the company’s CRO framework.
• Hire, mentor and develop future CRO strategists as the function scales.

Required profile

• 5–8+ years of professional experience in CRO, e‑commerce optimisation or a closely related discipline.
• Proven track record of delivering measurable CRO improvements for e‑commerce businesses generating £1m–£50m revenue.
• Experience with established brands, agency or multi‑brand environments is highly desirable.
• Strong client‑facing communication and presentation skills.
• Leadership or mentoring experience, with the ability to build a CRO team.

Required skills

• Advanced knowledge of Shopify or other major e‑commerce platforms.
• Strong proficiency with Google Analytics 4 (GA4) and e‑commerce analytics.
• Hands‑on experience with A/B and multivariate testing platforms.
• Expertise in heatmaps, session recordings, surveys and other qualitative research methods.
• Solid understanding of experimentation methodology, statistical significance and test validity.

What we offer

• Fully remote work with a growth‑focused, ambitious team.
• High‑impact leadership role with ownership of CRO strategy across multiple brands.
• Opportunity to build the CRO methodology and define agency processes.
• Long‑term career growth and a central role in scaling a dedicated CRO function.
• Commercially focused work where impact is directly linked to incremental revenue and profit.