Customer Marketing Manager

About the role

Michelin is looking for a Customer Marketing Manager to drive marketing programs for its partners across Romania, Turkey and Greece. Based at the Michelin Europe Central and Central Asia headquarters in Bucharest, you will align initiatives with the region’s go‑to‑market strategy and support partner performance.

Key responsibilities

• Design and implement personalized marketing tactics for the assigned market, channel and geography.
• Conduct business reviews, monitor performance and take corrective actions as needed.
• Develop and nurture partnerships, creating tailored documentation and programs for each customer.
• Allocate resources efficiently to meet distribution strategy goals.
• Provide regular communications, training solutions and performance measurement for partners.
• Manage projects to ensure alignment with customer specifications.
• Promote the Sell‑Out approach with selected customers and sales forces.
• Track customer satisfaction and propose improvement actions.

Required profile

• Solid experience in marketing, preferably with partner or dealer programs.
• Willingness to travel across the assigned territory.
• Fluency in English (minimum B2 level).
• Strong problem‑solving, analytical thinking and customer‑oriented mindset.

Required skills

What we offer

• Hybrid working model.
• Customizable benefits package (gym access, medical/dental services, private pension, transport cost deduction, cultural vouchers).
• Private medical subscription and life insurance.
• Lunch vouchers, discounts and vacation cost deductions.