Conversion Rate Optimization Expert - Acquisition

About the role

ING Bank Romania is looking for a data-driven Conversion Rate Optimization (CRO) expert within its Acquisition & Growth team. You will own the experimentation program, running A/B testing and personalization across key web and app journeys to improve conversion and acquisition performance, working closely with Product Owners, Analytics, UX, Development and Performance teams.

Key responsibilities

• Own the experimentation and CRO roadmap, turning business objectives into test hypotheses and building a KPI-driven testing framework
• Design, run and analyze A/B, split URL and multivariate tests, ensuring statistical validity and scaling winners
• Analyze end-to-end digital journeys, identify drop-offs and optimize landing pages, forms, onboarding funnels and sales journeys
• Drive personalization initiatives with CRM and Martech teams, defining audience segments and testing groups
• Monitor behavior with heatmaps, session recordings, click-stream data and surveys, build dashboards and report insights
• Partner with Product Owners, UX designers, developers and business stakeholders to implement improvements

Required profile

• Minimum 5 years of experience in CRO, experimentation, digital analytics, growth or customer journey optimization
• Proven track record of running experimentation programs at scale and improving conversion rates
• Strong understanding of customer behavior and digital acquisition funnels
• Experience in agile product teams, with strong analytical and communication skills

Required skills

• A/B and multivariate testing platforms such as Optimizely, VWO, AB Tasty, Dynamic Yield, Kameleoon, Adobe Target, LaunchDarkly, GrowthBook or Statsig
• Digital analytics tools such as GA4, Adobe Analytics, Amplitude, Mixpanel, Contentsquare, Heap, Piwik PRO and Firebase Analytics
• User research tools such as Hotjar, Microsoft Clarity, FullStory, UserTesting, Qualtrics and Medallia
• Familiarity with HTML, CSS and JavaScript, tagging and tracking concepts

What we offer

• Hybrid working model
• Monthly benefit budget and extra paid vacation days based on experience
• Learning opportunities through ING Learning Centre, Udemy, Bookster and certifications
• Internal mobility and international assignments
• Contribution to sustainability and CSR initiatives